Health Support Resources

Services & Programs to Help You Live a Healthy & Happy Life
Bloomin' Benefits 5 Benefits 5 Medical Coverage 5 Health Support Resources

Along with medical coverage and pharmacy benefits, your BCBSFL medical plan includes a variety of services and supplemental programs offered at no extra cost and created to help you live a healthier, happier life.



My Health Novel

My Health Novel will match you with a recommended health program or help you reach a program milestone if you’ve already registered. My Health Novel can be accessed through the Benefits section of your My Health Toolkit account.

My Health Toolkit

My Health Toolkit is your one-stop shop for all of your medical benefits information.

Once you are enrolled and have received your BCBSFL medical ID card, you’ll be able to find an in-network doctor, view the status of your claims, receive health tips, and more.

Health Rewards from Strive

Strive, powered by Virgin Pulse, helps you live better and achieve your health goals. You can earn Health Rewards by completing healthy activities. Complete your activities by Nov. 30 of the plan year and you can earn Health Rewards from Bloomin’ Brands that will be deposited into your Health Reimbursement Account (HRA) or your Health Savings Account (HSA).


Teladoc provides 24/7 access to board-certified physicians through the convenience of phone or video consults. Get answers to your health questions with fast, convenient, high-quality care — anytime, anywhere.



Care Management

Your health plan includes free one-on-one coaching from a care manager by phone or digitally through the My Health Planner app. Whether you feel completely comfortable handling your condition or you don’t know where to begin, working with a care manager offers stability, insight and peace of mind.

Blue Cross & Blue Shield of Florida (BCBSFL) offers support for a wide variety of health concerns – from depression, diabetes, heart disease, and high blood pressure to more serious conditions like cancer and kidney failure.

You can ask to be referred into the program, or you or your dependents may incur claims that indicate that you qualify for the program. You or your dependent will receive an invitation to enroll by text, mail, or email.


For assistance with Care Management, call your Care Manager at (855) 263-0675 ext. 40469.

Maternity Support

To enroll in the prenatal and postnatal support program, call 855-838-5897 and select Option 4.

Personal Coaching

You can complete two (2) calls per plan year with a dedicated health coach. To get started, call 855-838-5897 and select Option 2 or 3.

Quit for Life Tobacco Cessation

If you are trying to quit tobacco (including e-cigarettes,) enroll in the Quit for Life program to take advantage of powerful tools and support every step of the way.

Blue Cross & Blue Shield of Florida (BCBSFL)

Blue Cross & Blue Shield of Florida (BCBSFL)


Contact Information

Medical: 1-833-578-1132
Quit for Life: 1-866-784-8454

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