Health Rewards

Earn Rewards for Healthy Living

Strive Well-Being Program

As part of your Bloomin’ Brands medical plan, you have access to the Strive well-being program which rewards you for completing Health Actions. Health Rewards are provided by Strive, powered by Virgin Pulse. Strive helps you live better and achieve your health goals with a fun and engaging experience, with powerful resources at your fingertips.


Who's Eligible

Team Members and spouses enrolled in a Bloomin’ Brands medical plan can earn Health Rewards from Strive.

How it Works

  • Complete Health Actions during each plan year to earn rewards deposited into your Health Savings Account (HSA) or Health Reimbursement Account (HRA).
  • Daily cards customized to your goals help you explore new ways to get healthier. Interesting challenges offer activities to tackle and perhaps share with coworkers, friends, or family members. You can set goals and keep track of your progress, accessing Strive tools easily on your computer or mobile device.
  • Daily check-ins help you build healthy habits, join activities with coworkers, and track how you’re doing — not just with physical health-related issues but also your emotional, social, and financial well-being.

Start Earning Rewards

Create Your Rewards Account

From a desktop computer:

  • Log in to your My Health Toolkit account.
  • Select the Wellness tab.
  • Select Strive.
  • Accept the terms and conditions.

From a mobile device:

  • Log in to your My Health Toolkit account.
  • Select Benefits.
  • Select Strive.
  • Accept the terms and conditions.

Once your account is set up, you’ll begin with a short, confidential survey called the Personal Health Assessment.

Complete Health Actions

After creating your Rewards Account with Strive, you are now ready to complete Health Actions to start earning rewards. With Strive you’ll:

  • Enjoy a personalized well-being experience to help you live better and achieve your health goals.
  • Engage in daily cards, track healthy habits and join journeys all year long.
  • Complete a Personal Health Assessment to get a fresh look at your lifestyle choices and personal health.*
  • Set goals and keep track of your progress, accessing Strive tools easily on your computer or mobile device.
  • Have fun through friendly competition while you engage in challenges.

Start today! Log in to My Health Toolkit.

*Note: Must be completed first to access additional rewards.

Additional Information

Health Actions must be completed between Jan. 1 and Nov. 30 of the current year to earn rewards toward the current year’s program. Health Actions completed after Dec. 1 of the current year will apply to next year’s Health Rewards.

For Health Savings Account (HSA) medical plan option participants, you must have an open HSA under Bloomin’ Benefits in order to receive it.

Rewards are earned upon confirmation of completion from BCBSFL. Rewards may take 8-12 weeks to be deposited into your account. Individual results are not shared with Bloomin’ Brands.

Spouses must complete their Health Actions under their own My Health Toolkit profile.

If you earn Health Rewards while you have single coverage, but then add dependents throughout the year, you will not receive an additional Health Reward for Health Actions completed prior to your coverage change. Similarly, if you earn Health Rewards while enrolled in dependent coverage, but then change to single coverage, you will not be asked to return your original reward.

Get the Virgin Pulse App

You can use the Virgin Pulse app to manage your Strive Health Rewards. The Virgin Pulse app is available for Apple and Android devices.

Alternative Reward Options

Bloomin’ Brands is committed to helping you achieve your best health. Rewards for participating in a wellness program are available to all employees. If you think you might be unable to meet a standard for a reward under this wellness program, you might qualify for an opportunity to earn the same reward by different means.

Contact the Benefits Resource Center (BRC) at 1-800-555-5808 (select Option 3) and we will work with you – and, if you wish, with your doctor – to find a wellness program with the same reward that is right for you in light of your health status.

Strive Support

Health Rewards

Contact Information

Available Monday through Friday from 8 a.m. to 9 p.m. ET.

Phone: 1-855-944-2058

Blue Cross & Blue Shield of Florida (BCBSFL)

Blue Cross & Blue Shield of Florida (BCBSFL)


Contact Information

Medical: 1-833-578-1132
Quit for Life: 1-866-784-8454

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