Health Support Resources & Programs
Services & Programs to Help You Live a Healthy & Happy LifeAlong with medical coverage and pharmacy benefits, your BCBSFL medical plan includes a variety of services and supplemental programs offered at no extra cost and created to help you live a healthier, happier life.
Services
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My Health Novel
My Health Novel will match you with a recommended health program or help you reach a program milestone if you’ve already registered. My Health Novel can be accessed through the Benefits section of your My Health Toolkit account.
My Health Toolkit
My Health Toolkit is your one-stop shop for all of your medical benefits information.
Once you are enrolled and have received your BCBSFL medical ID card, you’ll be able to find an in-network doctor, view the status of your claims, receive health tips, and more.
Health Rewards from Strive
Strive, powered by Virgin Pulse, helps you live better and achieve your health goals. You can earn Health Rewards by completing healthy activities. Complete your activities by Nov. 30 of the plan year and you can earn Health Rewards from Bloomin’ Brands that will be deposited into your Health Reimbursement Account (HRA) or your Health Savings Account (HSA).
Teladoc
Teladoc provides 24/7 access to board-certified physicians through the convenience of phone or video consults. Get answers to your health questions with fast, convenient, high-quality care — anytime, anywhere.
Programs
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Care Management
Your health plan includes free one-on-one coaching from a care manager by phone or digitally through the My Health Planner app. Whether you feel completely comfortable handling your condition or you don’t know where to begin, working with a care manager offers stability, insight and peace of mind.
Blue Cross & Blue Shield of Florida (BCBSFL) offers support for a wide variety of health concerns – from depression, diabetes, heart disease, and high blood pressure to more serious conditions like cancer and kidney failure.
You can ask to be referred into the program, or you or your dependents may incur claims that indicate that you qualify for the program. You or your dependent will receive an invitation to enroll by text, mail, or email.
Learn More
Questions?
For assistance with Care Management, call your Care Manager at (855) 263-0675 ext. 40469.
Maternity Support
Whether you’re expecting your first baby or you’re an experienced pro, having a baby is an exciting time. Your medical plan includes access to the Maternity Care program to support you every step of the way.
Download the interactive My Health Planner app to get started. When you sign up for an account, use the access code MATCARE.
How it Works
My Health Planner will guide you through a customized pregnancy program, giving you access to:
- Secure messaging with your care manager, a health care professional with experience in obstetrics.
- Educational information about each stage of pregnancy.
- Periodic check-ins through short surveys.
- A space where you can set reminders and log medications.
Learn More
For more information, call 855-838-5897 and select the maternity option, and refer to the program overview linked below.
Personal Health Coaching
Ready to get on track with your health but not sure where to start? You don’t have to figure it out on your own. Your health plan includes free one-on-one coaching from a nationally accredited health care professional.
Health Coaching Areas
- Behavioral health and chronic disease coaching for Attention Deficit Hyperactivity Disorder (ADHD), Asthma, Coronary Artery Disease (CAD), Diabetes, postpartum support, and more.
- Healthy lifestyle coaching for back care, maternity, stress management, tobacco-free living, and weight management.
Learn More
Get Started
You can complete two (2) calls per plan year with a dedicated health coach. To enroll in any of the health coaching programs, call the health coaching team at 855-838-5897.
Quit for Life Tobacco Cessation Program
With the right support, anything is possible, and that includes quitting tobacco. Quit for Life is a tobacco cessation program available to employees and dependents enrolled in a Bloomin’ Brands medical plan. Participants must be at least 18 years of age.
Why go at it alone? Quitting tobacco and/or e-cigarettes may be easier with the right help and support.
What the Program Offers
Through the Quit for Life program, you will have a coach dedicated to helping you kick the habit of tobacco use. Over the phone, your coach may help you:
- Gain access to tools and resources, such as up to 8 weeks of nicotine replacement therapy like the patch or gum.
- Set a quit date.
- Create a personal action plan to help you reach your goals.
- Stay motivated.
- Learn the triggers in your life that cause you to crave tobacco, and how to overcome them.
If you are trying to quit tobacco, enroll in Quit for Life to take advantage of powerful tools and support every step of the way.
Learn More

Blue Cross & Blue Shield of Florida (BCBSFL)
Medical
Contact Information
Medical: 1-833-578-1132
Quit for Life: 1-866-784-8454