Wellness Program & Health Rewards

From a desktop computer:

• Log in to your My Health Toolkit account.
• Select the Wellness tab.
• Select Strive.
• Accept the terms and conditions.

From a mobile device:

• Log in to your My Health Toolkit account.
• Select Benefits.
• Select Strive.
• Accept the terms and conditions.

Once your account is set up, you’ll begin with a short, confidential survey called the Personal Health Assessment.

After creating your Rewards Account with Strive, you are now ready to complete Health Actions to start earning rewards. With Strive you’ll:

• Enjoy a personalized well-being experience to help you live better and achieve your health goals.
• Engage in daily cards, track healthy habits and join journeys all year long.
• Complete a Personal Health Assessment to get a fresh look at your lifestyle choices and personal health.*
• Set goals and keep track of your progress, accessing Strive tools easily on your computer or mobile device.
• Have fun through friendly competition while you engage in challenges.

Start today! Log in to My Health Toolkit.

*Note: Must be completed first to access additional rewards.

Health Actions must be completed between Jan. 1 and Nov. 30 of the current year to earn rewards toward the current year’s program. Health Actions completed after Dec. 1 of the current year will apply to next year’s Health Rewards.

For Health Savings Account (HSA) medical plan option participants, you must have an open HSA under Bloomin’ Benefits in order to receive it.

Rewards are earned upon confirmation of completion from BCBSFL. Rewards may take 8-12 weeks to be deposited into your account. Individual results are not shared with Bloomin’ Brands.

Spouses must complete their Health Actions under their own My Health Toolkit profile.

If you earn Health Rewards while you have single coverage, but then add dependents throughout the year, you will not receive an additional Health Reward for Health Actions completed prior to your coverage change. Similarly, if you earn Health Rewards while enrolled in dependent coverage, but then change to single coverage, you will not be asked to return your original reward.

1. Log in to your My Health Toolkit account.
2. Select Wellness > Care Management > Wellness Programs > Personify Health.
3. Accept the terms and conditions.

Once your account is set up, you’ll begin with a brief, confidential survey called the Personal Health Assessment.

To manage your Health Rewards, download the Personify Health mobile app from the App Store or Google Play.

• Complete a Personal Health Assessment to get a fresh look at your lifestyle choices and personal health.*
• Enjoy a personalized well-being experience to help you live better and achieve your health goals.
• Engage in daily cards, track healthy habits and join journeys all year long.
• Set goals and keep track of your progress easily on your computer or mobile device.
• Have fun through friendly competition while you engage in challenges.

*Note: Must be completed first to access additional rewards.

All wellness activities must be completed between Jan. 1 and Sept. 30, 2025 to receive the premium discount as of Jan. 1, 2026. Activities completed between Oct. 1 and Dec. 31, 2025 will still be accepted. Any premium reductions earned after Sept. 30 will take effect as soon as administratively possible after BBI receives notice of completion. Premium discounts will not be retroactive to Jan. 1, 2026.

Individual results are not shared with Bloomin’ Brands.